Food Revolution Day, 16 May 2014


Cook it, share it, live it!

This Friday 16 May is Food Revolution Day, and world-wide campaign lead by Jamie Oliver to connect more people with real food.

I’m really excited to be volunteering as an ambassador for the Food Revolution, which means I will be giving my time to spreading the word about real food and encouraging as many people as possible to participate in Food Revolution Day.

Jamie Oliver, one of my long-time idols, is the founder and driving force behind this fantastic initiative. He’s already inspired millions around the world to join the Food Revolution, and this year he is focusing on equipping children with the important life skills of food preparation and enjoying good, real food.

Every child should understand where food comes from, how to cook it, and how it affects their bodies. Food Revolution Day is about getting kids excited about food, helping them get food smart and setting them up for a long, healthy life. – Jamie Oliver

FRD4_©Jamie Oliver Enterprise Ltd, taken by David Loftus

A united effort across all of Jamie’s foundation projects in the UK, US and Australia, Food Revolution Day is a global day of action for people to make a stand for good food and essential cooking skills. The global campaign aims to raise awareness about the importance of good food and better food education for everyone by focusing on three simple actions – cook it, share it, live it.

Why am I an ambassador?

I believe that food should always be enjoyed, and that everyone should have access to real food choices.

Food is a universal language – it brings people together and provides an experience that ignites all the senses. Sadly, with so much convenience and fast food available around the world, fewer people are immersed in the experience of creating fresh, real food.

I am genuinely concerned about the decline in our health and our eating habits. Obesity and chronic disease is on the rise, and I think that if every child (and adult) had the opportunity to connect with real food, this statistic could be reversed.

“Cooking is, without a doubt, one of the most important skills a person can ever learn.” – Jamie Oliver

People who learnt to cook before the age of eight are likely to make as many as FIVE meals a week from scratch, later in life.

Jamie’s campaign aligns with our principles and values of paleo living, which is all about a more natural approach to eating and dining and greater awareness of how food affects us, society and the planet.

So as an advocate for healthy living and good food, I will be supporting Jamie Oliver on his mission to make the world a healthier place through Food Revolution Day.

My pledge

On Food Revolution Day, I will be cooking with the next generation of my family and sharing a video across my social media network.

All this week, Paleo Foodies will be sharing recipes from the Food Revolution website for you to try at home.

Together with the Paleo Foodies team, I will be actively engaged in spreading the message to as many people as possible.

How can you be involved?

I encourage everyone to get involved by cooking with your work, school or family on Friday 16 May.

You can tune in live to Jamie Oliver’s Food Revolution cooking video.

You can visit the website and download a range of resources from recipes, fact sheets to videos and collateral you can share on social media.

Here’s a short video from Jamie about his wish for Food Revolution Day. Share, comment and help spread the word!


Alison Sims

Passionate about real food and healthy living, Alison Sims is the founder and author of Paleo Foodies. She is on a mission to discover the best paleo dining in Australia and all around the world. What started as a part time blog in 2013 has lead to a full time career for Alison, who previously spent a decade in Advertising and Marketing. She is now a regular contributor to health and lifestyle publications, a public speaker in food and health, and co-publisher of Paleo Foodies Magazine.

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